Viewing entries tagged
orange county real estate photography

Another Newport Beach Gem Photographed

Comment

Another Newport Beach Gem Photographed

Got some close up details in this new listing in Newport Beach. Contact Jon or Nicole Dishon for more info about the listing. 

Comment

CHOOSING A PHOTOGRAPHER: THE ROLE OF SPECIALIZATION

Comment

CHOOSING A PHOTOGRAPHER: THE ROLE OF SPECIALIZATION

How important is it that your photographer be a specialist? Is it ok if your photographer also does video, makes brochures, produces Matterport tours or a host of many other potential services? I am here to tell you the answer is "No, it is not ok"!

Since the World Series is being played, I thought it would be a good time to use baseball as an analogy to help us understand how important a role specialization plays in high quality results or performances. Professional baseball pitchers will normally start off their baseball careers at a young age as both amazing hitters and pitchers. Yet, when they make it to the big leagues, the amount of work it takes to remain sharp and be able to capably hit professional pitchers is enormous. But, the pitchers must spend every waking moment of practice working on their pitching routines and fundamentals. There is simply no time for pitchers to ever get any hitting practice. They must specialize to remain relevant. And if you look at the statistics, these once very capable hitters are relegated to being absolutely abysmal hitters as a result. You won't see the coaches allow them to work on their hitting because they know from experience that splitting their time will result in them losing their edge as pitchers. Check out Nate Silver's 2004 Article for a more detailed discussion on all of this. 

Keeping all that in mind, let's again dive back into the realm of photography. If you've got a photographer, and he decides he is going to take on even a single other discipline such as video, what do you think the result is going to be? Like pitchers, good photographers are working hard everyday to keep their skill set sharp and to improve their imagery. If you add even a single other discipline, the result is going to be disastrous. Now, try to imagine if the photographer took on multiple other disciplines like weddings, floor plans, brochures, aerials etc. 

Don't let generalists fool you, even the ones that only perform a couple of disciplines. You'd never go get an eye exam, and sitting in that same chair get a tooth pulled. It would be very very convenient for us to do something like that, but the fact is we need a different office for each discipline, we need different equipment and a different specialist to perform both procedures. In doing it this way, we feel safe that our professional is competent and up to date with all the cutting edge techniques and equipment. Don't ever feel that picking your photographer is any different. 

Comment

Comment

BTS at Latest Aliso Viejo Twilight

Just finished shooting this twilight in Aliso Viejo...

And, below are a few of my straight out of camera jpegs for those interested in how this was lit. 

Comment

Featured in Locale Magazine for West Bay Avenue Home in Newport

Comment

Featured in Locale Magazine for West Bay Avenue Home in Newport

Some of the images we produced for the West Bay Avenue home were featured in the Locale Magazine article online. It was a fun shoot, and certainly a gorgeous property in one of the most desirable neighborhoods in Newport. 

Note: not all of the images in the article linked above are mine. 

 

Comment

FEATURED IN THE LOS ANGELES TIMES FOR RYAN SHECKLER'S SAN CLEMENTE HOME

Comment

FEATURED IN THE LOS ANGELES TIMES FOR RYAN SHECKLER'S SAN CLEMENTE HOME

I recently shot professional skateboarder Ryan Sheckler's home located in San Clemente. The house was also featured on MTV's Cribs  in 2009, and images we made of the home are currently being featured in the Los Angeles Times and the Orange County Register

 


Comment

FEWER WORDS. BETTER PHOTOGRAPHS.

Comment

FEWER WORDS. BETTER PHOTOGRAPHS.

What is "Fewer Words. Better Photographs."?

It is an advertising concept that Andrew Pece Photography encourages you to incorporate into your own marketing campaigns, because of its obvious effectiveness in corporate America. 

What do we see when we look at a Victoria Secret Catalogue? 

We see the products in an idealized setting. We see Fewer Words. We see Better Photographs. Because it works.

Think of other major advertising campaigns. Is there a pattern? Does the image of the Big Mac on the billboard look like the Big Mac you purchased?

We encourage you to use Fewer Words in your advertising campaigns, and to replace them with Better Photographs. 

Reactions we would like from our photographs: Attention. Emotion. Desire.  

Here at Andrew Pece Photography, to inspire these reactions, we stop at nothing to produce: Modern. Stylish. Compelling. Eye-catching. Better Photographs.

 

Fewer Words. Better Photographs. in action. 

Which home would you rather rent to spend a romantic weekend getaway in? (can view in a slideshow by clicking to compare)

Which contractor would you rather have build your back yard?

Which photographer would you rather have produce images of your space?

Which realtor would you rather hire to list your home? 


Fewer Words. Better Photographs. What can the concept and its execution do for you?



Comment

73 SPRUCEWOOD, ALISO VIEJO SOLD

Comment

73 SPRUCEWOOD, ALISO VIEJO SOLD

It is great to work with good people. As I saw during the day of the shoot, a lot of hard work went into the preparation for the selling of this gorgeous home in Aliso Viejo. Cesi Pagano and her team are very detail oriented, and it was a pleasure to be a part of the process. 

The home was listed on March 26th, photographed on March 23rd, and it sold on April 27th. 

We shot the home quickly so as to let the family get back to their daily routine as quickly as possible, yet did not sacrifice on the quality of the listing images in my opinion. 

Beautiful view of the hills within the Aliso and Wood Canyons Wilderness Park 

Congratulations to the buyers, the sellers, and all involved. 

Comment